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Atlanta Spotlight
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In 2015, Jordan Spieth became the face of professional golf by winning The Masters and The U.S. Open Championship, claiming the PGA TOUR’s 2015 FedEx Cup with his win at the Tour Championship by Coca-Cola, and finishing the season at No. 1 in the Official World Golf Ranking.

Fresh off of his impressive win at the 2016 Hyundai Tournament of Champions in Kapalua, Hawaii, Coca-Cola® today announced that Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Golf fans can expect to see Spieth promote the company’s Dasani brand as well.

“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said. “As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”

Spieth will be featured in a steady stream of initiatives throughout the PGA Tour season. As an Olympic hopeful, he also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games, as golf returns to Olympic competition for the first time since 1904. [ ... ]

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Market Report

o Coca-Cola 43.10 ▲0.71 (1.67%)
o HomeDepot 116.30 ▲3.03 (2.68%)
o Delta 43.00 ▲0.43 (1.01%)
o NCR 19.27 ▼0.17 (-0.87%)


Company ID [NYSE:KO] Last trade:43.10 Trade time:7:38PM EST Value change:▲0.71 (1.67%)


Company ID [NYSE:HD] Last trade:116.30 Trade time:4:35PM EST Value change:▲3.03 (2.68%)


Company ID [NYSE:DAL] Last trade:43.00 Trade time:5:27PM EST Value change:▲0.43 (1.01%)


Company ID [NYSE:NCR] Last trade:19.27 Trade time:4:00PM EST Value change:▼0.17 (-0.87%)